I Choose Basketball was a nonprofit organization established to help groom young athletes both scholastically and through athletics. The organization was in need of a logo that symbolized scholastics and athletics while incorporating a design for a bulldog, the organization’s mascot.
Seven Infinity took the letterman approach as the organization’s target was high school enrollees. Not only did we take the letterman approach, but we went bold by incorporating shades of orange and making a statement with the mascot embedded in the lettering. This project was donated to the client in part to help with its initiative.